Arthur L. Coleman is the founder and CEO of r:eThought. Mr. Coleman is well-known in Silicon Valley as a specialist in multi-channel consumer marketing, and was one of the first to implement – as early as 1995 - methods for successfully migrating traditional brands into an on-line presence or creating new brands just for on-line markets. He has worked with numerous companies – including Microsoft, Time Warner, Clorox, SAP, Wells Fargo, Citibank, Intel, ROLM, California Culinary Academy, among others – to create or evolve their multi-channel marketing efforts.

Mr. Coleman was one of the early visionaries for what would ultimately become Internet commerce and marketing. In 1992 he founded i-cubed design, a company focused on product design for interactive and on-line environments. In 1996, i-cubed won the 1996 Best Internet Site of the Year Award from Microsoft Corporation for its work on Digital Chef, one of the earliest on-line retail businesses. That same year, the digital tv guide built by i-cubed won Best Application of Show at the Western Cable Show.

Mr. Coleman sold i-cubed design in 1996, and joined Sun Microsystems. As a member of the original Java team at Sun, Mr. Coleman guided the creation of the first electronic wallet, helped evolve the security model for Java, conceived current Internet payment platforms and launched the highly successful Java Card, which now is the underlying software platform for most cell phones, smart cards, and set top boxes worldwide.

Arthur is a noted author, frequent industry speaker on e-business, multi-channel marketing, and online payment systems and holds a B.A. and M.B.A. in English from Stanford University..

Prior to founding Epicentric, Mr. Muoto held various senior marketing and product management positions and played a critical role in the successes of five startups. At TouchWave, Mr. Muoto was responsible for the launch of the first Web-based Voice Over IP phone appliance, the WebSwitch. TouchWave was later acquired by Ericsson (ERICY). As co-founder of RandomNoise, Mr. Muoto launched Coda, the industry’s first all-Java Web Site builder, which went on to win several industry awards before it too was acquired by Vignette (VIGN).

Mr. Muoto has been featured or quoted in numerous industry trade journals and national newspapers including the Wall Street Journal, Fortune, CNN, Fast Company, Wired Magazine and the San Jose Mercury. He is a frequent speaker at industry-wide conferences on enterprise software and Web Services. He is also an inventor of one of the first U.S. Patents (6,327,628) awarded to an enterprise portal software company, covering the administration of user privileges in portal frameworks, and has other patents pending in the areas of location-based services and RFID. Mr. Muoto serves on the advisory boards and board of directors of several early stage startups primarily focused on Internet, enterprise and infrastructure software.

Mr. Muoto is also a member of the City of San Carlos' Economic Development Advisory Commission (EDAC) and is actively involved in a number of non-profit organizations.

Earlier, Mr. Vartan was a senior marketing executive with E&J Gallo Winery. During his six years at Gallo, he was responsible for new product and category development and was instrumental in developing the corporate image- enhancement program, positioning, and communication strategy for all Gallo brand wines.

Prior to this, he was senior vice president with Cunningham & Walsh Advertising, managing director of the consumer product accounts of Brown & Williamson, the Maybelline Division of Schering-Plough and the Gillette Company Personal Care Division. He began his career at Tatham-Laird & Kudner Advertising in Chicago, where he worked with Procter & Gamble and with Coca-Cola Foods.

Mr. Vartan attended Princeton University, has a BSBA degree from Northwestern University and an MBA from Northwestern's J.L. Kellogg Graduate School of Management.

He is a national trustee of the American Foundation for the Blind headquartered in New York City. AFB is the largest agency in the U.S. serving those who are blind or visually impaired. Mr. Vartan also serves on the Kellogg Alumni Advisory Board.

Previously, Mr. Severini was the Enterprise Sales Executive and Business Development Manager for Sun Microsystems where he served as chief of staff to the field sales organization. His responsibilities included sales and business strategy, marketing, and partnership alliances. Mr. Severini was instrumental in bringing Java to Sun's clients through early identification and investment in joint customer and partnership driven opportunities.

Mr. Severini also has filled a number of other interesting, senior management roles. He was CEO of Lakota Systems, a systems and network management software company. Lakota was co-founded by five former AT&T Bell Laboratories scientists who were recognized leaders in this field. During this same period, Mr. Severini worked with the U.S. Government and former communist countries to spearhead technology transfers to Eastern Europe. He was personally responsible for over $7M in high-tech gear being donated to a number of universities. Major contributors included AT&T (including Lucent), Sun Microsystems, Cadence Software, etc.

In addition to his sales and marketing roles, Mr. Severini has helped refine and redesign Information Technology (IT) operations, and he has worked with major corporate IT organizations to help improve and reengineer their IT processes. He served as an Examiner for the New Jersey Quality Achievement Award, which is based on the same standards as the national Malcolm Baldrige Award. Mr. Severini also serves on the board of advisors of an Israeli linked venture capital company.

Mr. Severini holds a Master of Science degree (MS) from the Stevens Institute of Technology in Hoboken, N.J, a Master in Business Administration degree (MBA) from Golden Gate University in San Francisco, CA. and a bachelor degree (BA) in Mathematics from Rutgers University in New Brunswick, NJ. He holds memberships in IEEE, ACM, NY Academy of Sciences, American Management Association, among others.

Specializing in enterprise level search optimization for large scale and global web properties, Mr. Morin has consulted with many large web properties and multi-national corporations with their Internet marketing strategy including Autobytel, Inc., Dentist.net, Sparkletts Water, MGM Mirage, UsedCars.com, Travelzoo and World Publications. Mr. Morin has been featured as a speaker at several Search Marketing Conferences including Search Engine Strategies by Jupiter Media in Stockholm 2004, Chicago 2004 and New York 2005 and the WebmasterWorld.com Search Conference at the Las Vegas Convention Center 2004 and New Orleans 2005 speaking on topics such as 'Big Site Big Brand' , 'Outsource or In House?', 'Enterprise Level SEO' and 'Competitive Intelligence'.

Mr. Morin also serves as a Director for WebmasterWorld.com, the Internet's leading forum on search marketing and as a Moderator for Search Engine Watch Forums in the 'Google Web Search', 'In-House and Corporate SEM' and 'SEM Related Organizations and Events' forums appointed by SEO's leading industry observer and journalist Danny Sullivan of SearchEngineWatch.com/Jupiter Media. Other relevant experience includes having served as an expert witness in depositions and courtroom testimony in matters involving search engines including a Federal jury trial. Mr. Morin resides in Irvine, CA.

Astrid has extensive corporate, consulting and non-profit experience. Prior to her independent consulting work with r:eThought, Astrid was a Marketing and Planning Director at Sun Microsystems in California’s Silicon Valley for 10 years. Prior to that, she worked as a Management Consultant in New York City, Boston, and San Francisco. Astrid earned a degree in Computer Science from Brown University and a MBA from the Harvard Business School.

Resourceful, organized, and creative, Astrid works under r:eThought in a variety of capacities in corporate, small business and non-profit environments providing marketing, business development, sales, business planning, event planning, coaching, organizational development and association management services. Clients especially appreciate her personable, cooperative, and supportive style.