Building a business on-line or adding the Internet as a successful channel to an existing catalog, retail, or product business requires special skills. You may be struggling with expressing your brand promise on the Web’s unique medium. You may have built a great site but the conversion rates are appallingly low. You search engines listings aren’t showing up or that the payback for Google-sponsored links isn’t what it should be. You may find that on-line sales are cannibalizing in-store sales rather than supporting and enhancing those sales.

r:eThought works with you to diagnose and resolve these impediments to your on-line business success. Our revenue-focused approach concentrates on four numbers:

We have both the analytic tools, frameworks and the experience to quickly pinpoint the underlying weakness in an on-line business model, search engine optimization, ad creative, branding strategy, or a site design. Working closely with out clients, we then jointly conceive and implement changes that impact one or more of the four numbers. Unlike other marketing firms, we then stay with the project, analyzing data throughout, altering element-by-element until the appropriate sales metric has been achieved.