r:eThought's Field Marketing Practice helps our customers win the race to market. Our tools and techniques are designed to ensure tight linkage between product development and sales engagement, so that the sales force has all the tools needed to drive sales opportunities to the quickest possible close.

Our structured methodology begins by working with sales executives to determine a sales engagement model appropriate to a particular target audience and sales channel. From there, the process concurrently develops both the lead generation systems and collateral needed to identify, manage, and convert target prospects into paying customers. These are delivered concurrently to the sales force in the form of detailed, hands-on training in the sales engagement model and tools available to manage the customer through each step

r:eThought Field Marketing Process