Multi-channel marketing requires a detailed understanding of consumer behavior. Understanding what motivates consumers to buy a product through a single channel is hard enough; understanding how and why they will use multiple channels for acquiring products is like seeking for treasures in a dark place.

r:eThought has evolved through years of marketing experience techniques for teasing out of consumers a detailed understanding of their behaviors and motivations for shopping. Depending on the phase in product development and brand evolution, we apply all of the following techniques:<