r:eThought’s Channel Marketing Practice designs and develops
comprehensive and cost-effective channel programs for our clients.
Seven of ten companies involved in channel or OEM relationships
say these business relationships are unsuccessful at achieving
their most desired result: increasing sales and revenue [1]. The
structured methodology we use to design and implement channel
programs begins with the sales engagement model and determines
how channels can best enhance the sales process, as well as achieving
other corporate objectives. We then work with our customers to
develop strategies for partner programs, to identify and rank
partners to focus activities, and to develop a reproducible program
that allows for management of the largest number of partners with
the most efficient use of company resources.
r:eThought’s Channel Marketing Methodology
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The Channel Marketing Practice delivers four key services to our clients:
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