| Our consultants have been privileged to
serve a wide range of diverse clients in novel, important, and challenging
engagements. The following paragraphs provide brief descriptions
of our role on several assignments where our experience may be relevant
to your marketplace. AirTouch Engaged at the time of the spin-out from Pacific Telesis to develop corporate positioning, the new name, and visual identity. Subsequently involved in small business customer segmentation and on-going customer satisfaction assessment. Also developed the introductory strategy for the initial "phone-in-a-box" concept, the innovative prepaid service, and the evolved combined offer. Applied Materials Developed an integrated on-line database publishing application to provide updated product information on over 20,000 parts to field engineers and sales force worldwide. AT&T Of counsel to John Zeglis, Dick Martin, and Bill Oliver in branding and messaging strategy.
CrossLogix Engaged by board to manage all marketing functions within the company. Worked with executive team to reposition the company, identify best markets to target, recollateralized company, and launch new version of the product. Click here to learn more about our work at CrossLogix.
Digital Chef Developed web-based business offering food management and supply-chain management services to professional chefs in hotels, food services, commissaries, and other professional catering organizations. Site provided over 600,000 recipes, menu development, calorie and fat content analysis, and scaling analysis. Web site won Microsoft's 1996 Web Site of the Year Award.
Guestserve Developed an interactive television system for cruise ships that would provide interactive gaming from cabins, on-line previewing and ordering of services, video-on-demand, and guest accomodations.
Identrus Engaged to launch an extension of the existing Web-based identity service to Fortune 2000 companies. r:eThought developed the product offering and helped Identrus senior management launch the service into the corporate market.
Intel Designed and implemented a program that demonstrated multimedia messaging. The system integrated audio, video, email, voicemail, fax, and text documents.
Lucent Technologies Engaged at the outset as corporate brand strategists to identify a customer-driven core idealogy for transforming Lucent from behaving as an equipment maker with one captive customer to a global marketer succeeding in a dynamic competitive environment. In 2000, developed positioning and marketing strategy for integrating Lucent's world-wide professional services offers.
Macromedia Positioning and brand development for their new, entertainment services subsidiary, Shockwave.com.
Microsoft Developed the company's original corporate branding strategy. Also, moved the company's software documentation from the original "knife-edged green box" to consumer-oriented retail packaging.
Rolm Developed a multimedia messaging system for Rolm's next-generation voicemail switch.
Starsight Telecast Designed and implemented an on-line guide for a major interactive television developer. The guide, one of the first applications written in Java, has advanced television features, such as picture-in-picture capabilities, scrolling messaging, and context-based selling.
SoundServe Founded and launched the earliest on-line music service for selling music over the radio. This service served over one million listeners before it was sold to Minnesota Public Radio in 1993.
Sun Microsystems Developed and launched a number of successful products for this leading computer platform manufacturer. Time-Warner Ventures Developed and deployed a customer management and order capture system for Sunset Magazine that tied both to sales systems and product suppliers.
Wells Fargo Bank Developed and deployed an on-line product database and customer quotation system for the cash management division.
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