• Creating or enhancing multi-channel businesses for consumers or enterprises.


• Creating and evolving consumer franchises into the on-line world.


• Making those businesses and franchises outperform their competition by improving their customer acquisition, conversion rate, average order value and repeat buyer rates.

r:eThought was formed in 2001 with the idea that creating businesses on-line – e-thinking – was going to be critical for all businesses as the economy moved into the 21st century. Our founders understood this because they were some of the originators of the earliest e-commerce technologies and web-based businesses. They knew that the interactivity, convenience, and immediacy of the World Wide Web was going to drive more and more transactions into this new medium. They also saw many companies struggling to evolve their existing physical-world businesses into the electronic world. Many tried to reproduce the way they did business off-line in an on-line fashion. Most times, they were not as successful as they could be because they did not conceive the unique capabilities and properties of the new medium.

Over the last four years, e-business has grown between 24% and 36% every year, with the result that some $206B in commerce will be transacted on-line in 2005. With more and more businesses either starting on-line (e.g. e-tailers, music services, social networking companies) or attempting to move on-line, the original design challenge that r:eThought was founded to solve has evolved. Today, the largest challenge many companies are facing with their on-line businesses is how to make the Internet synergistic with their other sales channels – including physical stores, catalogs, direct mail, and telemarketing.

r:eThought has evolved its original methodology, called market engineering, to consider and leverage multi- channel businesses. This methodology, which uses a phased approach to new product or service creation, starting with observation and understanding of latent consumer needs, uncovered through interactive or observation-based studies, now also evaluates and builds-in multi-channel synergies into all of our projects. Our multi-disciplinary team has been expanded to include individuals with deep expertise in on-line technologies, design, user experience and human factors, direct marketing, catalog, and retailing.

r:eThought's multidisciplinary high-impact approach has helped some of the leading high-tech firms and Fortune 2000 companies develop, deploy, and manage successful multi-channel businesses based on the latest technologies. If you need a team of technology experts to help you get the most out of your marketing and business development efforts, contact us at +01-831-659-7384, or email us at sales@rethought.net.